ABOUT BOB WELSH

ME

I am an iconoclast and serial entrepreneur with a 35+ year track record of going where others don't dare go to drive increased sales, open new markets, grow existing territories and accounts, and turn around under-achieving and/or failing territories and businesses. I am fearless in developing and managing innovative sales strategies and tactics, setting goals and establishing budgets, and creating and directing multi-media marketing programs. I am a skilled communicator with the ability to combine interpersonal communication skills, multi-media presentations, and on-line meetings to advance corporate mission and drive sales.  I was successful in creating and managing new lines of business for three premium golf equipment manufacturers, selling golf equipment as components to networks of high-end club-fitters  across North America and Europe. 

BUSINESS PHILOSOPHY

    A bad sale is worse than no sale.  

 

 •   Improved performance is a commodity. 


 •   Direct-selling controls the sales process. 


 •  Sell only in context of each customer's current environment. 


 •  Delivery of measurable improvement drives immediate sales.


 •  Long-term brand loyalty only grows out of exemplary personal experience. 

CORE STRENGTHS

•  Entrepreneurial Spirit and Vision

  

•  Innovative Business Planning

 

•  Anti Status-Quo Mind Set


•  Strategic Planning and Tactics

 

•  Competitive Analysis


•  New Business Development


•  Hyper Focus and Confidence


•   Niche Marketing 


•  Account Management


•  Product Management and Market Penetration 


•  Building Long-Term Business Relationships

PERSONALITY

91% Visionary

  • Big Picture 
  • Creative Thinker 
  • Inspires Loyalty 
  • Abhors Status Quo 
  • Comfortable with Innovative Plans of Action

7% Operator

  • Doer Who Gets It Done 
  • Task Oriented 
  • Action Oriented
  • Flexible
  • Improvises 

RESUME

C&W ENTERPRISES, INC., Stuart, FL                                         December 2012 - Present
Business Technology Advisor
Achievements
Produced 35% total 2016 company NOI
Produced 40% total 2015 company NOI
Increased 2015 sales revenue 21% vs. 2014
Produced 41% total 2014 company gross revenue
Increased 2014 sales revenue 25% vs. 2013
Produced 32% total 2013 company gross revenue
Increased 2013 recurring revenue portfolio 150% vs. 2012
Revamped and reorganized sales procedures and processes  


ROBERT WELSH BUSINESS CONSULTING, Palm City, FL                April 2010 – Nov 2012
Strategic Planning; Business Plan Development; Sales and Marketing Services


RAINIER STRATEGIC SOLUTIONS, Seattle, WA                         January 2012 – March 2012
SCOR Golf, Victoria, TX 

Field Technical Director 

Achievements

Developed SCORFit Custom-Fitting Methodology

Trained Outside Sales Force in SCORFit Methodology

Developed Head-Shaft Interchangeable System for SCORFit Fitting System  

ETHOS USA, INC., La Mirada, CA                                December 2010 – December 2011
Director of Components Sales

Achievements
Created and Managed Network of Components Accounts for Retail Sales of Royal Collection Golf Equipment

#1 in Sales out of 25 Sales Representatives
16-North American and 2-European Accounts
Collaborating Architect of Business Structure, Policies, and Practices
Decision Maker on Selling Prices of Component Clubheads 

Decision Maker on After-Market Shaft Portfolio
Managed Product Testing By Independent Testing Vendor
Contact Person with After-Market Shaft Manufacturers

POLO TRACE GOLF CLUB, LLC,  Delray Beach, FL             September 2009 - April 2010
General Manger
Achievements
Produced five consecutive profitable P&L statements: December 2009; January, February, March,  April 2010 (first profitable months in company history)

Increased average Greens Fees by $10.02 vs. 2009    


MacGREGOR GOLF COMPANY,  Albany, GA                     November 2007 - October 2010

Director of Clubmaker Sales and Custom Clubfitting
Achievements  
Ranked 4th in total sales (selling components only) out of 27 Sales Reps (selling full line)
Opened 31 Authorized MacGregor Performance Centers (34 locations) across U.S. and Canada
Established corporate club-fitting methodology and QC assembly standards
Architect of “Virtual Inventory” Green Grass Sales Strategy


MacGREGOR GOLF COMPANY,  Albany, GA                               October 2006 - October 2007
Contracted sales agent to create and conduct “VIP Club-fitting Challenge”
Achievements
Opened 28 new and re-opened 7 dormant Green Grass accounts across Florida
Sales represented 64% of all 2007 MacGregor sales in Florida
Increased sales by 119% vs. 2006 MacGregor sales in Florida
Increased sales by 175% vs. 2005 MacGregor sales in Florida 


LIBOTO GROUP, INC., West Palm Beach, FL                            May 2005 - November 2006
Day-to-Day Management of $1,000,000.00 of Residential and Commercial Real Estate 
Achievements
Negotiated $75,000.00 cash settlement with title insurance company
Researched, prepared, presented, and won zoning variance approval from City of West Palm  Beach, FL


LJC CLUB FITTING, INC., (PSW Custom Golf), Palm City, FL             August 2002 - April 2005
Mobile Custom Clubfitting Services and Sales
Achievements
1st Authorized Dealer in State of Florida for Balance-Certified™ Golf
One of 25 North American “Gold Dealers” for KZG Golf 2003


PRO SHOP WEST, INC., West Palm Beach, FL                                   April 2000 - July 2002
General Manager: Retail Custom Club Fitting Center
Achievements
Recruited as 2002 Club-Fitter-In-Residence at PGA National  Academy of Golf 
3rd North American “Original Charter Dealer” of Fujikura Composites
5th North American Authorized Dealer for Nippon Shaft Company
One of 25 North American “Gold Dealers” for KZG Golf 2001 and 2002

 
bob welsh, jr., photographer                                                             June 1977 - March 2000
Independent Commercial, Sports Action, Live Performance Photographer